Attorney Magazine, BLF, Spotlights How Firms Can Control Their Online Marketing Through Simple Multimedia Efforts to Attract More Clients
Tampa, FL (Law Firm Newswire) March 8, 2012 – Law firms that want to control their message online should pick up the March issue of Bigger Law Firm, a magazine for attorneys. This issue delves into how law firms need to know how Google’s “Search Plus Your World” can affect their search engine rankings. When people and law firms have a Google+ account and click on a +1 box to recommend a page, it will start to rise in the search engines. As a law firm accumulates more +1s, searches from their network of contacts will see that firm’s page higher in the rankings. As writer Chris Wilkerson says in the article, “Greater reach will mean more business.”As law firms focus their efforts on targeted legal marketing this spring, they will also want to read about how to promote their niche expertise and connect with clients on highly specialized legal issues. There are definitely better chances of success to find new business when a lawyer can network with a smaller group at a niche business conference or webinar.
Multimedia also can generate more leads and revitalize law firm marketing campaigns. Bigger Law Firm’s writers discuss YouTube videos, Twitter, blogging, and speak with Whitney Hoffman, the attorney and director of the Podcamp Foundation. In any of these marketing mediums, attorneys need to strive for useful, informative content that gets a point across quickly and engages the viewer. All of these efforts do not take that much time, but they do take proper planning to be sure a three-minute video effectively reaches the target audience, for example. As writer Kerrie Spencer notes in the popular Messaging column, lawyers need to convey their professionalism and compassion in their tone to make YouTube videos successful.
To control a law firm’s message and outshine the competition, readers will also learn about color psychology and how it affects every level of marketing from branding to attorney marketing collateral and a website’s look and feel. Different practice areas can rely on time-tested color theory to engage more viewers and convert leads.
Subscribers to the lawyer marketing magazine also get a free Law Firm Newswire press release for every month of subscription. To learn more about how to build a Bigger Law Firm™, visit http://www.seolawfirm.com/blf-magazine/ or call 1.800.728.5306.
Bigger Law Firm, a magazine for attorneys
9280 Bay Plaza Blvd.
Tampa, FL 33619
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