How the New Rules of Google Can Give Any Law Firm a Competitive Advantage – Free Attorneys Only Webinar

Law Firm Newswire



Dickson, TN (Law Firm Newswire) May 24, 2012 – Virtuoso Legal Marketing LLC (, a Dickson, TN-based company specializing in online law firm promotion, will be hosting a free, one-time webinar to educate lawyers about how to change their SEO strategies since recent Google algorithm changes, including the Penguin update. The information in the webinar is based on Virtuoso’s real life testing and research for its own client websites.

How the New Rules of Google Can Give Any Law Firm a Competitive Advantage - Virtuoso Legal Marketing

Some of the topics discussed will include:

  • Why traditional SEO link building can damage your search engine rankings.
  • How you should now create links to your website.
  • How on-page optimization has changed.
  • What type of content to use for your SEO campaign.
  • How to use social media to actually improve your Google rankings (rather than just waste your time).
  • How to use Google+.
  • Conversion strategies.

“Law firm search engine optimization still works, but the rules have changed! Google is out for blood, looking for any sign that you are trying to manipulate its rankings. If you do things the wrong way, you could be seriously punished or even banished! However, this also presents an opportunity for firms that shift their SEO strategy to play within the new rules. So Virtuoso Legal Marketing created this webinar to discuss the new rules of Google and how a firm can use them to gain a competitive advantage,” said Virtuoso partner, Jerry Work.

Much of the conversation will be based on material found in the book Strategic Law Firm SEO, available at in print or Kindle format, which was released by Work in April as a follow-up to 2008’s The Law Firm Internet Marketing Book.

The free webinar is to take place on Tuesday, June 12th at 2:00 PM Central time. It is being limited to 100 participants, and participants must be an attorney or a representative of a law firm. To sign up, visit

The slots are expected to fill quickly, but anyone who is not able to sign up in time or who is not available at the scheduled time can request a free audio download of the webinar by visiting

About Virtuoso Legal Marketing

Virtuoso Legal Marketing was formed in 2010 by a group of professional Internet marketers with years of experience promoting law firms. The company offers market exclusive, contract-free service, a great departure from the way most companies in the industry operate. The core services Virtuoso offers are law firm website design, search engine optimization, paid search marketing and social media management. To learn more, visit or call 800-281-2226.

Partner, Virtuoso Legal Marketing LLC
Jerry Work
98 West College Street
Dickson, TN 37055

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