The Bigger Law Firm Magazine Looks At The Future of SEO In The July Issue
In Bigger Law Firm magazine’s July feature, “Into The Future of SEO,” Ryan Conley explains that the SEO firms and the SEO-focused clients who have been holding onto the old ways of search engine optimization are being left behind by the latest in Google’s machine learning processes. Their system for ranking, sorting sites and making connections with content, says Conley, is now even more sophisticated.
July’s featured expert, Bethany Auck, spoke with Brendan Conley in “Ask An Expert.” Auck, founder and creative director the presentation design firm SlideRabbit, explained how attorneys can give better visual presentations, touches on the biggest presentation mistakes she sees them make, and how “road mapping,” “chunking” and “cortex overload” are all terms today’s attorneys should keep in mind when developing their own slides.
In the Get Social column, “Expand Your Social Influence: Join A Group,” Justin Torres breaks down how the group features now offered by Facebook, LinkedIn and Google+ differ, and which one best suits a firm’s networking needs for group creation, group functionality, audience outreach and member engagement.
“Messaging: You Need A Better Attorney Profile” by Barbara Atkinson breaks down how attorneys can use their online profile to better connect with current and prospective clients by fleshing out the bullet points of their resume and telling their story.
“Taking the Law Into Your Own Handheld” looks at two of the newest evaluator tools on the market. Kerrie Spencer looks at Case Evaluator and PacerPro, and explains where they succeed –and fail – to help attorneys keep track of case evaluation.
Yelp.com continues to be a strong review site, and Kerrie Spencer gives tips on how firms can get on board and best use the site to their advantage in ” How To: Claim and Optimize Your Yelp Listing.”
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