The Bigger Law Firm Magazine Looks At Infographics, Webinars, Digital Business Cards and Online Directories In The October Issue
In October’s feature, “Creating Infographics That Work” Brendan Conley and Kristen Friend look at how the eye-catching and sharable visual marketing opportunities remain a largely untapped market for attorneys. Infographics have become increasingly popular in the past several years as a technique for quickly presenting concepts in a visual, memorable and easily sharable format. Friend looks at what makes a good infographic and explores how can companies can get their efforts noticed and shared.
In “Ask An Expert,” Barbara Atkinson talks with Michigan-based CELA attorney Christopher Berry on his strategic use of webinars to connect with his client base, and how the outreach allows him to better understand the concerns of community seniors and their caregivers.
“Take Advantage of Online Directories” looks at how lawyer directories and general business directories can be best used. How to sort through all the options? Why are directories important and which ones are essential? Brendan Conley explains.
Justin Torres looks at how to simplify news intake in “Get Social: Feed Readers.” One great upside of the modern internet is the push it has spawned to create richer and more relevant content, says Torres. For those not already using a feed reader, they are likely missing great articles or blog posts by going site-to-site for updates.
Kerrie Spencer explores how digital business cards are changing the interpersonal landscape in “Taking The Law Into Your Own Handheld.” While there may always be a place for the exchange of physical cards, digital business cards are quickly growing in popularity.
Barbara Atkinson’s “How To: Handle Your Firm’s Social Media Posting Schedule” explores how some companies approach the many demands of social marketing. There are tools to help even the heaviest social media efforts run on time.
In “Virtual Impression,” Ryan Conley explores how most email users today have messages dating all the way back to the creation of their accounts, and just six months’ worth of those communications are protected by the strict legal standard of a warrant. Email privacy protections are lax at the federal level, but state and private solutions are starting to pick up some of the slack.
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