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Press Release Optimization April 28, 2022
Drawing Attention to Your Press Release
The best press releases are read by many and picked up by numerous publishers. To make this happen, you need to write useful news pieces with a topic of that interests many readers. Aside from the topic, how well your…
Press Release Optimization Legal News March 19, 2022
Offer a New Perspective to Get High-Profile Cases
When writing a press release about a case in which your firm is not involved, it is important to offer a new perspective on the issues. In states where it’s allowed, lawyers can capitalize on a high-profile case by writing…
Marketing | Press Release Optimization Legal News November 17, 2021
Make Your News About the Readers
Your law firm wants to ensure that its marketing dollars are spent reaching as many people as possible. A lot of money goes into relevant, quality links and intelligent search engine optimization (SEO). Every person who reads an article on…
Press Release Optimization Legal News October 22, 2021
Use Keywords When Making an Announcement
Using keywords in your press release will help you attract a targeted audience of readers. When publishing press releases about standard announcements, do not miss opportunities to use keyphrases. The most common announcement is the addition of a new attorney…
Press Release Optimization Legal News August 18, 2021
How to Write a Catchy News Release Summary
Read any good news releases lately? No doubt there are some articles you read completely and remember even months after having read them. Why is that? Surprisingly often, the answer is that the introduction was well-written enough to make you…
Press Release Optimization | Press Release SEO Legal News February 3, 2021
Substance Matters Over Length
A press release needs to contain a few hundred words to substantiate itself as an informative story. Also, news aggregators like Google News tend to reward longer stories with higher placement. So should you pad your press release with words…