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Press Release SEO Legal News December 13, 2022
Topics of National Interest Improve Local Search Engine Results
Many lawyers think that news releases are only relevant to them if the news pertains to their local area or state. While it is true that local topics do help with optimization, writing about national topics can also help improve…
Press Release SEO Legal News November 16, 2022
The Press Release is About MY Law Firm
Press releases about law firms can often get more traffic if the firm puts less emphasis on the firm’s name. There are two common types of press releases written by law firms. The first is a release regarding winning a…
Press Release Optimization | Press Release SEO Legal News February 3, 2021
Substance Matters Over Length
A press release needs to contain a few hundred words to substantiate itself as an informative story. Also, news aggregators like Google News tend to reward longer stories with higher placement. So should you pad your press release with words…
Press Release SEO Legal News May 13, 2019
Link to the Most Relevant Page, not Your Home Page
Traditionally, articles have linked to the home page of the publisher, which was the best practice for many years. However, as Google strives to make results more relevant to searchers, its algorithm has begun to de-emphasize the home page in…