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December 13, 2022

Topics of National Interest Improve Local Search Engine Results

Many lawyers think that news releases are only relevant to them if the news pertains to their local area or state. While it is true that local topics do help with optimization, writing about national topics can also help improve…

Local news marker

November 16, 2022

The Press Release is About MY Law Firm

Press releases about law firms can often get more traffic if the firm puts less emphasis on the firm’s name. There are two common types of press releases written by law firms. The first is a release regarding winning a…

Woman pointing at herself

| February 3, 2021

Substance Matters Over Length

A press release needs to contain a few hundred words to substantiate itself as an informative story. Also, news aggregators like Google News tend to reward longer stories with higher placement. So should you pad your press release with words…

Letters on red

May 13, 2019

Link to the Most Relevant Page, not Your Home Page

Traditionally, articles have linked to the home page of the publisher, which was the best practice for many years. However, as Google strives to make results more relevant to searchers, its algorithm has begun to de-emphasize the home page in…

Man looking at press release website analytics