When writing a press release about a case in which your firm is not involved, it is important to offer a new perspective on the issues. In states where it’s allowed, lawyers can capitalize on a high-profile case by writing a news release about the details and offering their thoughts and comments.
High-profile cases are often heavily searched for through both social networks and Google News, so putting information on the web related to such cases could send a lot of valuable traffic to your firm’s website.
However, in order for this to be effective you absolutely must offer something new. If your firm is saying the same thing as a television commentator or every social media pseudo-expert, the release will not position your firm as knowledgeable and experienced. However, giving a new perspective will make your firm stand out and possibly help it attract high-profile cases in the future.