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February 2, 2020

Why You Should Pick High-Quality Images for Your Press Releases

A bad photo attached to a published press release or article can spoil the news before anyone even reads it. “A picture is worth a thousand words” is even truer than usual for published images. Press release photos need to…

Woman looking at photos online

July 12, 2019

Format Phone Numbers in Press Releases for Mobile Readers

When your law firm publishes a press release, linking to your website is usually a high priority. But many law firms forget to add an important item — their phone number. The phone number is very important because many news…

Close up of man tapping a link on his phone

| June 22, 2019

Is Your Law Firm Going Green? Write a Press Release.

Most law firms go through a lot of paper in a year, and many are careful to recycle what they can. But paper is not the only consumable that attorneys handle in their practices. What happens to electronic equipment once…

Recycle electronics

May 13, 2019

Link to the Most Relevant Page, not Your Home Page

Traditionally, articles have linked to the home page of the publisher, which was the best practice for many years. However, as Google strives to make results more relevant to searchers, its algorithm has begun to de-emphasize the home page in…

Man looking at press release website analytics

January 9, 2019

Build a Class Action Lawsuit with News Releases

If your firm is working on forming a class action lawsuit, write a news release about it. A press release is an effective way to help attorneys connect with victims and assist them in obtaining compensation for their injuries. While…

Employee fining out she may be eligible to join a class action lawsuit