News releases don’t always have to be about your law firm, they can be about how the law affects your clients. In fact, this type of release is more likely to appeal to future clients, as it helps them understand the connection between your services and the benefits those services provide.
For example, estate planning and elder law attorneys can write a press release explaining how their clients are affected by changes in tax law. Personal injury lawyers can write about limitations placed on medical malpractice claims in their state. Business lawyers can talk about how crowd-funding can help their clients.
Press releases are about building credibility for you and your firm. Positioning yourself as an expert will help not only bring in new leads, but can also help convert those leads into clients. Explain the law, give your input, and spread the news.