Seminars can be an effective form of law firm marketing, which is why it should not come as a surprise that they are also a popular press release topic.
However, you don’t have to stop at just advertising the seminar; you can get two press releases out of one event.
First, write a press release announcing the seminar, topic, event time(s), and location. It’s best to do this about two-to-three weeks before the scheduled event.
Second, about one week after the event takes place, send out a follow-up press release that talks about the success of the seminar and shows off some photos.
If your firm does regular seminars, you can use the second release to encourage people to sign up for an email notification for when the next seminar is scheduled.
Seminars and press releases show that your firm is an active member of the community and an expert in your practice area. A “before” and “after” news release can double the value of one event.