Google Penguin 2.0 Marketing Guide for Lawyers, this month in the Bigger Law Firm magazine
Law firms and attorneys wanting to figure out how Google Penguin 2.0 is going to effect their search engine marketing must pick up the June issue of the Bigger Law Firm magazine.Tampa, FL (Law Firm Newswire) June 18, 2013 – The latest issue of Bigger Law Firm, a magazine for attorneys, looks at Google’s tools and how that continues to affect marketing efforts, how a shared language helps site designers and attorneys work together, untangling seemingly inscrutable web statistics, and the latest in mobile personal assistants.
This month’s feature, “Plus, Rank and Authorship: Three Google Tools Your Marketing Needs Now,” by Barbara Atkinson, explores how Google’s trifecta has the power to transform your law firm marketing online efforts. Attorneys who ignore the firepower Google has harnessed with the latest social media/search engine hybrid, warns Atkinson, do so at their own risk.
After reading “Google Penguin: An introduction to the future,” attorneys can stop guessing about what the future might hold for their firm’s website ranking. Google’s most recent approach to spam, (Google Penguin 2.0), has left many scratching their heads. This is the quintessential guide to Google Penguin 2.0 for any lawyer or law firm who engages in online marketing.
In “Virtual Impressions: Understanding Web Search Trends & Data,” Ryan Conley explains how two major trends are affecting the way search engines work: search engines are now internet destinations for many online users, not just gateways. And when users do search, they are more often than not searching by voice input. Those two things are changing the web data game once again.
In “Product Spotlight Technology to enhance your firm’s today and tomorrow,” Justin Torres visits TechCrunch Disrupt, where technology startups roll out their newest products and attempt to woo judges, investors and experts. What catches on there today may well be what’s on your desktop and in your hand tomorrow.
“How To: Communicate with Your Creative Team: Know the lingo for better outcomes on marketing projects,” by Kristen Friend, takes a backstage peek at what graphic designers and other creatives wish the attorneys who have drafted them into web service knew. Designers, writers, social media managers, search specialists and attorneys work best together when there is a common language, says Friend, which allows them to work as a productive, cohesive unit.
“Taking the Law Into Your Own Handheld” gives attorneys a closer look at the latest bells and whistles available from mobile personal assistants. Mobile personal assistants have evolved to help attorneys stay organized and connected in a way unimaginable just a few years ago; Kerrie Spencer breaks down how Maluuba, Speaktoit Assistant and Dragon Mobile Assistant can allow attorneys to stay in touch and on top of their workload while on the go.
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