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January 14, 2023

Deliver With Your Headlines

There is a trend with advertorials and online news publications to use outrageous headlines to get clicks. These headlines certainly attract visitors, but do readers have a positive experience? Or are these articles simply train wrecks that attract a large…

Target with darts

December 13, 2022

Topics of National Interest Improve Local Search Engine Results

Many lawyers think that news releases are only relevant to them if the news pertains to their local area or state. While it is true that local topics do help with optimization, writing about national topics can also help improve…

Local news marker

November 16, 2022

The Press Release is About MY Law Firm

Press releases about law firms can often get more traffic if the firm puts less emphasis on the firm’s name. There are two common types of press releases written by law firms. The first is a release regarding winning a…

Woman pointing at herself

August 19, 2022

Connect Your Firm to the Story

If your law firm is writing a press release to comment on a popular story, current event, or high-profile case, make sure you connect your firm to the story. Let’s say there is a high-profile divorce in your city or…

Woman reading newspaper in the morning

July 6, 2022

Two Birds with One Seminar

Seminars can be an effective form of law firm marketing, which is why it should not come as a surprise that they are also a popular press release topic. However, you don’t have to stop at just advertising the seminar;…

Attorney speaking at a seminar

April 28, 2022

Drawing Attention to Your Press Release

The best press releases are read by many and picked up by numerous publishers. To make this happen, you need to write useful news pieces with a topic of that interests many readers. Aside from the topic, how well your…