All press releases will be reviewed for approval by Law Firm Newswire’s editorial staff. To ensure that your press release is approved, please follow the writing guidelines below:
Your press release must contain a newsworthy announcement clearly stated in the title. The source (your business/law firm) must be included in the title of the release. Here are a few examples:
- Smith & Jones Law Firm to Build New Office Near Interstate 80
- Proposed Legislation in the California Assembly May Help Employers According to Attorneys at Smith & Jones
- Attorney John Smith of Smith & Jones to Serve on Board of Local Association
- Associate Attorney, Jane Doe of Smith & Jones Recognized by Super Lawyers
Current Event Commentary
If submitting a press release about a current event your law firm is not directly associated with, your expert commentary should be the news angle. Here is an example of the correct and incorrect way to approach a current event:
Incorrect: Acme Warehouse Explosion Injures Over 20 Workers
Correct: Workers Injured in the Acme Warehouse Explosion May be Owed Compensation According to Attorneys at Smith & Jones
Tone and Promotion
Press releases should be written in the third person with an objective tone. When writing your press release, imagine that it is published in your local newspaper. If it sounds like a journalist wrote it, then you have created the proper tone. If it reads like an advertisement, it is overly promotional.
All press releases that relate to active litigation must follow these guidelines:
- Litigation-related press releases may only be submitted by the law firms involved in the case. Press releases may be held for additional verification.
- The name of the lawsuit, jurisdiction, and case number must be submitted in the provided fields with the release.
- A lawsuit must be filed with the proper court AND have been issued a case number prior to submission.
- Law Firm Newswire reserves the right to hold a press release until a record of the lawsuit and filing is provided.
Any declarative statement made about the charges must be attributed to the lawsuit. For example:
Incorrect: Acme forced employees to work 60 hours a week without being paid overtime.
Correct: In the complaint, the plaintiffs claim that Acme forced them to work 60 hours a week without being paid overtime.
Spelling & Grammar
Spelling and grammar should be corrected prior to submission. Law Firm Newswire reserves the right to correct spelling and grammatical errors to maintain the integrity of our distribution network.
Law Firm Newswire accepts press releases that are at least 300 words and a maximum of 1500 words. Even though we provide a generous allowance for word count, our recommendation as a best practice is to keep your press release under 1000 words and only produce lengthy news releases if merited by your announcement.
Press releases for sales and promotions that do not contain any newsworthy content will not be approved.
Attorney Advertising Guidelines
Per our Terms of Service:
1. Users are solely responsible for complying with all applicable ethical rules, regulations, and guidelines of the jurisdiction(s) in which User / Attorney practices, including those regulating attorney advertising.
2. User / Attorney understands that non-compliance with these guidelines could result in civil or disciplinary action from the relevant licensing or regulatory bodies.
3. The User understands and acknowledges that Law Firm Newswire is not responsible for any harm or liabilities caused by the User’s use of services, including disciplinary actions or adverse actions against the User’s professional license(s), nor the results thereof.
As a user of the Services, you agree not to:
- Post or link to content that contains hate speech, discrimination, or promotes violence.
- Use the Services in order to harass, abuse, or harm another person.
- Use the Services in a manner inconsistent with any applicable laws or regulations.
- Attempts to impersonate another person or entity.
- Use the Services as part of any effort to compete with Law Firm Newswire.
- Slander a third party
- Spread false or misleading information
- Influence financial markets
- Promote crypto currencies
- Distribute prohibited or offensive material
- Influence elections by spreading false information