Bigger Law Firm Magazine Guides Lawyers Through Google Panda 4.0
PUBLISHED BY: LFN Primary
In this issue’s feature, Brendan Conley breaks down “Panda 4.0: What Happened, What It Means and What to Do About It.” Conley cuts through the abstract technical changes to find the the concrete steps a firm can take to boost its search result rankings under the update. Readers may be surprised to find how much their aged content is now pulling them down — and even more surprised to find how easy it is to make changes for the better.
BLF founder Jason Bland reflects on ten years of legal marketing in “Obiter Dicta,” his recurring column. Drawing on his extensive experience, he explains why and how attorneys now need to distribute the content they create through their firm’s own website.
James Ambroff-Tahan gives legal readers a detailed introduction to Udemy, an online learning platform that offers firms an unexpected and valuable way to expand their reach through teaching. “Back to School With Udemy” explains how lawyers can create their own useful, straight-talk courses on the law for potential clients.
This issue’s feature focuses on the Google Panda update, but Google has been busy in other areas, too. In “By the Numbers,” Cari Cymanski tours recent changes to Google Analytics, demystifying its Demographic and Interest Reports tab by tab and page by page. With the updates, the reports should become a far more useful tool for legal teams.
The term “hacker” tends to conjure images of (often malicious) computer whizzes in glasses, pounding Red Bulls and breaking through FBI firewalls late at night. But in the last few years, hacking has changed. In the past two years, as Kristen Friend explains in “Hackcess to Justice,” the legal community has gathered for several hackathons, hoping to find solutions that will give every American full, fair access to the legal system.
Software updates can be a hassle and a pain, especially when a firm has many devices to unify. But as Kerrie Spencer explains in this issue’s “Law + Ethics,” attorneys have a duty to stay abreast of changes as ABA members and as guardians of their clients’ confidential information.
Twitter Cards have expanded a tweet’s potential for marketing, and they are well-designed for businesses with a DVD or mouthwash to sell. But Laura Donnell highlights how “Using Twitter Cards” can also benefit an attorney’s marketing plan, even though law firms rarely have a tangible product to sell.
Less than five years ago, web designers created fixed-width sites to fit the most common screen sizes. In 2014, most users who encounter a page that does not adjust itself to their screens click away immediately. As Justin Torres explains, “Responsive Design” that reacts to any screen size or device type should now be expected of all quality legal sites.
This issue’s “Get Social” takes aim for targeted marketing. Kerrie Spencer offers insider techniques that help marketing managers in every industry identify and reach the specific audience they want.