Law Firm Security Takes Center Stage in Latest Issue of Bigger Law Firm Magazine
Dipal Parmar’s feature article reveals how law firms can create a YouTube remarketing campaign that targets the people most likely to become future clients. With video being one of the most popular platforms for user engagement and online sharing, video advertising paired with remarketing can generate real engagement and reach valuable leads with a higher chance of becoming clients.
This issue addresses another topic essential to law firms: security. Law firms must consider the best practices for preventing, detecting, acting upon and recovering from security breaches. In Roxanne Minott’s article, she lays out the components of an Incident Response Plan, which each law firm can tailor to their unique needs.
Justin Torres’ article covers the strategies and tools that law firms can use to protect themselves from cyberattacks and information theft. The article goes over how to anticipate threats to your firm’s security, reveals where your technology is most vulnerable and offers solutions such as implementing a personal device policy that fits your firm’s history and future needs.
In efforts to help law firms advance their online impact, this issue features the five most important characteristics of a law firm website. Kristen Friend goes over each tip in depth, including how to best display your firm’s contact information, write effective and approachable attorney bios, attain reviews and testimonials and provide thoughtful information that is useful to prospective clients navigating your site.
In another featured article, law firms will discover the uses and benefits of collaborative communication platforms. These platforms, such as Slack and Glip, may offer a better alternative to email. They handle files and offer more control over the organization of communication with particular groups or individuals, including staff and clients.
BLF also offers SEO insights, such as how to use structured data in your website’s content to improve your Google rankings. Dexter Tam writes in-depth about how to effectively organize a website’s code and content using schema markups. Furthermore, Brendan Conley discusses strategies law firms can take to solicit reviews, how to respond to negative reviews and how to best take advantage of the review system to boost their online reputation.
Lastly, Kerrie Spencer goes over how law firms can use digital asset management software to categorize, locate and store brand assets like logos, photos, videos, fonts and music using cloud storage, effectively streamlining any future marketing tasks they wish to set forth.
Each BLF issue features the best insight and advice for law firms seeking to learn about technology, SEO and marketing. BLF is available online and in print.
Bigger Law Firm magazine is available online and in print.
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